Play the Polara

Client North of 90 Situation:

Play the Polara!Golfers have been hooking and slicing their way to frustration since the first round was played. North of 90 decided enough was enough and revived the Polara, a self-correcting ball that reduces hooks and slices by up to 50 percent. We were asked to put together a plan to re-launch the ball. And without the aid of a tee.


We created a tee-to-green marketing plan that was as fun as the game of golf is meant to be. Targeting the north of 90 golfer, we positioned the ball as a way for the recreational golfer to enjoy a round of golf a little more. The program included paid media, interactive, special events, earned media, street teams and the debut of the one and only Polara Mobile, a VW Beetle wrapped as a golf ball. The Polara went straight into publications such as the Wall Street Journal, the Detroit Free Press, the San Diego Union-Tribune and too many golf publications to keep track of on our scorecard.


The Polara was one of the big hits at the PGA Merchandise Show and quickly racked up impressive online and retail sales – and many loyal fans and happier golfers.

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