Good Reads.
- 11/03/09: The Three Most Popular Social Networks for Business (and Why You Should Use Them)
Participation in the three big social networks—LinkedIn, Facebook, and Twitter—is an absolute must for just about every business. - 2/25/09: Frito-Lay Tries to Enter the Minds (and Lunch Bags) of
Women
Frito-Lay, a division of PepsiCo, is overhauling all of its calorie-conscious snacks to make them appeal to women. - 2/23/09: Never Mind! Pepsi Pulls Much-loathed Tropicana Packaging
They announced late last week that they're bringing back the old look--the classic orange with the straw poking out--that consumers loved…or at least didn't find as offensive as the new look. - 2/5/09: It's a New Me (As Seen on Google)
One of the paradoxes of the digital age is that the boundless freedoms of the Internet also constrain our identity - 1/7/09: World According to David Pflouffe
Portfolio.com's Q&A with Barack Obama's campaign manager to get you up to speed before the inauguration. - 12/30/08: 21 Dumbest Moments in Business 2008
Fortune's annual look at the not-so-great from the world of business in 2008. Our favorite is #1. Always remember – appearances count. - 12/10/08:
When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets
We couldn't agree more with this assessment on the opportunities presented by today's economy, as some of our clients and friends already know. - 12/2/08: Guns N' Roses Dr Pepper Promo Misfires
Dr Pepper and GN’R In A Fizz - 11/29/08: Citizen Journalists Provided Glimpses of Mumbai Attacks
New York Times article on the role Twitter and texting played in the reporting of the Mumbai attacks. - 11/23/08: Head Strong: The high price of downsizing the news biz
The fascinating story of a political pundit.